Claires has never really hit the mainstream and still maintains a cult following.
While its best known for its clothing line and merchandise, the boutique also offers a great deal of art and design.
The store is the culmination of a 10-year journey that started when Claires founder and CEO J.D. Chappell met artist Michael Littlen, who started the company with the goal of bringing art and culture to the masses.
“He [Littlen] was a collector of art, so he started doing a lot of art projects with his kids and then we decided we would start making clothing,” Chappen said.
Now, Claires is a well-known destination for fashionistas who want to make a statement.
Its a place where people are encouraged to embrace their individuality, and a place that has been in business for years.
“[It] was very intentional for us to create something different, something that we think is authentic and really authentic to the Claire brand,” Chaddell said.
The Claires brand was inspired by the French artist Jean-Michel Basquiat, who was a lifelong fan of the brand.
Littln said Basquétism is not a new art movement.
“He’s very much influenced the way we dress, he was a very famous artist,” he said.
He said that inspiration came from the way people wore and the way they dressed.
A collection of hand-made clothes, like the Clares brand, is on display at the boutique.
Claire also offers an extensive art collection.
While there is a lot to explore, it is also a place for people to talk.
This includes a weekly Q&A where you can ask questions about the store and its creative vision.
Chaddell told us that while Claires doesn’t offer a lot in the way of sales, the store has a loyal following.
As the store grows, the idea is to be as open as possible to the community and to the public, he said, which is what makes Claires so popular.
So if you’re in the area and want to experience the Clames boutique, you’re at the right place.
Check out the Classes boutique for more.
(H/T: Business Insider)