The boutique chain Betseys Boutique opened its first Brooklyn location in a historic building in midtown Manhattan on Tuesday, a day after its sister brand BetseySaints began opening in New York City.
The boutique’s two Brooklyn locations will serve as a hub for Betsey & Ashley, a line of luxury eyewear that started with an outpost in Brooklyn in 2014.
A few years ago, Betsey Saints opened a pop-up shop in Brooklyn called the B&A.
Now, Betsells Boutiques is the flagship brand for the boutique chain, which has been expanding to the West Coast.
The brand will open its Brooklyn branch on Wednesday.
(BetseySkins will be opening its Brooklyn store on Thursday.)
In Brooklyn, Betschests Boutique will serve up some of Betsey-inspired beauty and fashion, as well as a few of Betschees unique items like the “Glam” collection of skincare, jewelry, and accessories.
The Brooklyn location will also offer an additional 20% discount on the “Betsey &amazing” line of beauty products, which includes the brand’s iconic pink lip gloss.
Betschels Boutiqué will serve breakfast as well, and the boutique will serve lunch and dinner.
The store’s menu will also be more focused on seasonal fare.
A small selection of snacks will also feature items like popcorn and crackers, along with a full menu of vegan and gluten-free options.
The Brooklyn branch of BetsellSaints will offer a full bar menu, including cocktails, a beer garden, and a beer selection that includes more than a dozen beers.
A separate branch of the brand will be open at the new Brooklyn location.
“We are excited to open Betsey and Ashley to our Brooklyn and New York communities,” Betsey Spencer, the company’s cofounder and chief operating officer, said in a statement.
“Betsells is a brand that embodies the essence of beauty and luxury in a way that is unique to Betsey.
We believe that this new Betsey boutique will provide Betsey fans and Betsey followers alike with more of the very best in Betsey beauty and services.”