Jar & Sons, a New York City jewelry company, is offering a $300 million deal to buy up its portfolio of high-end designer jewelry and then sell the pieces to investors.
The company is also going to sell off its collection of artisanal jewelry and make the pieces into luxury watches, as it did with the Tiffany brand.
The jewelry maker, which makes high-quality, handmade jewelry in its namesake New York studio, has been one of the hottest names in luxury jewelry for years.
It has had several deals recently with major American brands, including Rolex, and is looking to sell more than $100 million worth of its jewelry in a deal announced Tuesday.
The deal with the billionaire M. Jar of Amsterdam and his brother, Thomas, is the largest in the company’s history, said Robert Kollman, the chief executive of M. Jar & Son, which is owned by the Jar family.
The company has about $1.7 billion in assets.
“We want to help M.jar & Sons expand its portfolio and expand into new categories,” Kollmann said.
“We want the brand to grow, we want the customers to grow and we want to expand our product offerings.”
The company also plans to buy jewelry maker Brioni, and will continue to sell some of its work from its original factory in New York.
Its jewelry business has been growing at a steady pace over the past two years, with sales of its signature jewelry up about 25% last year.
It made the biggest jump in the past five years, according to the company, to more than 1,000 employees and $6.7 million in revenue in 2017.
But the company has struggled in recent years, particularly in the luxury segment, where it had to slash its staff and cut costs to compete with brands like Tiffany and Hermès.
The Jar family had hoped to diversify away from jewelry and become a fashion company, Kollmansons said.
Jars jewelry sales grew 14% last quarter, but that was largely driven by its brand, which was still struggling with low sales in the spring, according the company.
The sales of M-Jar’s jewelry rose only 5% in the three months through March, which marked a sharp decline from the 6% increase it had reported in the first half of the year.
The deal is expected to close in the second quarter.