Bella rose is getting its first brand, a whiskey brand named Bella Rose, from a brand new partner in the U.K. According to a press release issued on Wednesday, the whiskey is a collaboration between two partners.
The Bella Rose brand will focus on “high-end artisanal whiskies,” according to the press release.
Bella Rose will also “launch a new range of whiskies, including a limited edition line of spirits inspired by Bella’s love of vintage Americana, inspired by the iconic BellaRose bourbon and featuring signature ingredients like pecan, oak and cedar,” according the release.
“These whiskies will be available for the first time at BellaRose.co.uk,” the press report reads.
Bella Roses name is derived from the word “bella,” which means “rose” in Portuguese.
According the Bella Rise website, the company specializes in “premium premium American whiskey.”
Bellarose.co, founded in 2005, is a boutique website offering “premier, high-quality spirits and spirits accessories” from “the world’s most award-winning spirits producers and distillers.”
The site was acquired by The Whiskey Business Group in 2015.