With the number of women seeking out products online at a record high, there’s a real demand for brands to create a product that will appeal to them, whether it’s in the form of a product, service or online.
But it turns out that getting a woman to buy from you is not a one-size-fits-all task.
In fact, the majority of women won’t be satisfied with a product if they don’t pay a premium for it.
And according to research conducted by boutique hotel and lifestyle brand Impressions, the only way to get a woman’s attention is by offering a product she’s never heard of, or at least not seen in a photo.
The company looked at the trends in the women’s buying habits of the last year, finding that more than half of women in their sample (54%) had bought something that wasn’t something they’d seen in their local supermarket.
The research also revealed that more women than men were buying products online: 58% of women surveyed said they bought products online, compared to 53% of men.
And while the majority were willing to pay a bit more, only 19% of the women said they would pay a lot more for a product.
“We wanted to understand what makes women more likely to pay for products they’ve never heard about online,” Impression’s chief executive, Julie Vassallo, said.
“So we started by asking women how often they bought items online.”
And it turns to be quite a bit of overlap between women and men,” she said.
It turns out, women are willing to spend more for products that are only available in stores or on social media.”
A lot of women feel that a product is not accessible, and they’re also more likely than men to buy a product online,” Vassalli said.
For example, more than a third of women said that they’d only bought a product they could buy at a hotel, while just under a quarter said they’d bought a store-branded product.
Vassallo also found that women are more likely on average to buy products online than men.”
For instance, women will often shop at Target, Walmart and Kmart because these are more readily accessible online than in-store.””
Women are also more inclined to shop at online retailers.”
For instance, women will often shop at Target, Walmart and Kmart because these are more readily accessible online than in-store.
“In fact our research also showed that women shop at Kmart less often than men,” Vasallo said.
“It’s an area that we want to explore further.”
So, if you’re looking to get more women to buy for you, here are a few tips on how to get them to your door.1.
Show your products are new and exciting2.
Offer freebies and promotions3.
Offer special deals on select items4.
Give away free products5.
Pay less for items you can affordThe study also found a number of other strategies that can help you increase the number women who come to your doorstep.
It’s worth mentioning that there’s nothing wrong with buying a product on your own, but if it’s not a product you’ve seen before, it’s important to check out how your brand is marketed to women.
“The key is to create new and engaging products for women, so we wanted to see how many women were interested in buying our brand,” Vattalo said.
The most common tactic used was to make the product accessible to the average woman by showing it to a wider audience.
“By showcasing it online and then showing it in stores, you can show women that you’re really interested in what they want,” Vascallo said